Our Story

We Love Charms & Co was born in January 2025, after years of searching for jewellery that truly resonated with our audience—something meaningful, personal, and affordable for everyone.

From the beginning, our goal has been to create pieces that reflect individuality—jewellery that tells a story through charms representing love, memories, and personal passions.

We kicked off our journey at our very first market early this year and quickly discovered how much joy it brought to people of all ages. It wasn’t just about the jewellery—it became an experience, something fun and memorable for everyone involved.

While the road hasn’t always been easy—juggling different markets across Sydney and facing the usual small business hurdles—we’ve grown so much and discovered that our creations resonate with almost anyone, no matter their age or background.

We’re always striving to improve, sourcing higher-quality charms and chains from around the world while doing our best to keep prices accessible.

None of this would be possible without you—our amazing community. Your support has made this dream a reality. My husband and I love meeting new faces at every market, and our kids light up watching us live our passion.